From a Garage in Pune to 10,000 Monthly Orders

When Priya Nair started GreenLeaf Organics, there was no playbook. There were long nights, sceptical customers and a bank account that never seemed to grow fast enough.

The beginning

The first version of the product was built in a few weeks, sold to friends and family, and improved every single week based on feedback.

The breakthrough

Everything changed when the team focused on one customer segment and doubled down on what they loved.

"Talk to customers every day. The answers are always with them." — Priya Nair

Advice for founders

• Solve a painful problem for a specific customer.
• Keep burn low until you find repeatable growth.
• Build a community around your brand.