How a Fintech Cracked MSME Lending in 48 Hours

When Sneha Kulkarni started FinEdge Capital, there was no playbook. There were long nights, sceptical customers and a bank account that never seemed to grow fast enough.

The beginning

The first version of the product was built in a few weeks, sold to friends and family, and improved every single week based on feedback.

The breakthrough

Everything changed when the team focused on one customer segment and doubled down on what they loved.

"Talk to customers every day. The answers are always with them." — Sneha Kulkarni

Advice for founders

• Solve a painful problem for a specific customer.
• Keep burn low until you find repeatable growth.
• Build a community around your brand.